AUDIO MARKETING

MUSIC ALWAYS AFFECTS YOUR BUSINESS

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We invite you to join the group of our clients!

Our music is played in nearly 300 shopping malls and in many FMCG networks such as: Carrefour, Tesco, Polomarket, „Piotr i Paweł”, E.Leclerc and commercial networks such as: CCC, House, Cropp, Mohito, Sinsay, Kazar, Orsay, Gino Rossi, Top Secret, Bytom, Vistula, 4F, Solar Company, Jysk, Hebe, Super-Pharm, Castorama, Go Sport, Intersport and others: Sfinks Polska, Wook, Chłopskie Jadło, as well as in bank branches: Bank Millennium, Santander Bank Polska, Bank BNP Paribas.

OUR EXPERIENCE

OUR EXPERIENCE

The IMS Group is a Polish company listed on the Stock Exchange, which has been providing sensory branding services for over 19 years.

OUR RANGE

OUR RANGE

We work with clients in Poland and Europe. Our music is played in over 17,000 locations in Poland and Europe.
SAFETY

SAFETY

We implement our own hardware solutions and our own software. As part of the IMS Group structures, we have our own technical, artistic, servicing, producing and consulting teams and all other teams that our clients may need.

QUALITY

QUALITY

The IMS Group provides services in the field of sensory branding, which is an activity based on the skillful selection of appropriate sonic, visual, and olfactory stimuli to evoke the expected reactions in customers.
The group’s mission is to remain a leading provider of solutions that increase the efficiency and attractiveness of sales locations, which is done by offering comprehensive marketing solutions, designed to influence the attractiveness of sales locations and in particular, to influence the increase in sales of the promoted range of products. The group's activities focus on three main areas of sensory branding, namely, audio marketing, video marketing, and scent marketing.

ELEMENT OF MARKETING AT THE POINT OF SALE

Creating the proper atmosphere at sales locations allows you, among other things, to motivate desired customer behavior (arousing their interest in the point of sale and extending their stay in the store), which consequently:
  • increases the likelihood of making a purchase,
  • builds the brand image and
  • increases sales.

ISN'T IT ENOUGH TO PLAY "ANY" MUSIC?

In our everyday life, music plays an extremely important function. It is a stimulator of emotions, and it also evokes positive or negative feelings. Given that audio marketing influences consumer behavior and, consequently, sales results, it is good to ensure good emotions, impulses, and results. For this reason, the music played in a store cannot be accidental.

For 19 years, music at IMS has been created and selected by a group of experienced music consultants, permanently connected with the world of music. They are constantly following all music trends, as well as the scientific and sociological ones. They regularly participate in the “world music club”. They create over 300 different music playlists on an ongoing basis.

LISTEN TO THE SELECTED FRAGMENTS OF OUR MUSIC.

BENEFITS FOR YOUR COMPANY

Polish Society of Authors and Composers-free music or commercial music.
  • Polish Society of Authors and Composers-free music saves you money as this is music without public performance fees
  • 100% legal and safe
  • Perfectly tailored to the brand character, to the period of the year, and even to the time of day
  • Full service and maintenance provided by IMS S.A.
  • Multiple solutions tailored to clients’ needs and expectations

of purchases are made under the influence of emotions

Forrester Research 2015

of purchasing decisions are made at the point of sale

POPAI The Global Association
for Marketing-at-Retail

of clients spend more time in points with music

Walnut Unlimited, Global Research Report
January 2019

BENEFITS FOR YOUR COMPANY - SOLUTIONS

  • Emission devices
  • Sound
  • Acoustic and sound system audit
  • Content and message management
  • Properly selected, cyclically modified music and playlists for special occasions
  • Emission and production of promotional messages / advertisements - own
  • Broadcast and production of outdoor advertising
  • Advertising packages

90% of customers choose a store / facility where music is played.

Business Background Music Elevates Customer Experiences - July 28, 2017

AUDIO MARKETING WILL ALLOW YOU TO:

  • build brand attachment
  • stimulate customer activities and increase sales
  • sooth and relax customers’ senses
  • provide your customers with a sense of comfort and freedom
  • make customers stay long in your facility
  • create a pleasant atmosphere.
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SELECTED REFERENCES

We invite you to read the opinions of our partners who use our audio marketing service.

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“IMS perfectly takes care of the partner’s musical and fragrance image (...) We want to emphasize the quality of services provided and the proficiency and experience of the staff, which make the cooperation...”

Iwona Stepniak / CCC 

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“Having many years of experience in Sensory Branding, IMS is able to take care of the musical and visual image of our company. High quality of provided services...” 

Krzysztof Sroka / Castorama Polska

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“(…) We want to emphasize the quality of services provided and the proficiency and experience of the staff, which make the cooperation run smoothly and be based on partnership...” 

Iwona Rubanowicz / Bank Millennium S.A.

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“(…) IMS S.A., by providing the highest quality services, faces new challenges with great interest and self-confidence and takes the greatest care about building in places of...” 

Grzegorz Chyla / LPP S.A. 

USE THE CONTACT FORM OR IMMEDIATELY CALL US

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Joanna Langer

International Business Development Manager
get in contact: +48 723 696 568
e-mail: media@imssensory.com 

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Support Office

IMS S.A.
Pulawska 366
02-819 Warsaw, Poland

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CONTACT FORM

The administrator of the provided data is IMS S.A. with its registered office in Warsaw (address: ul. Puławska 366, 02-819 Warsaw), entered into the Register of Entrepreneurs of the National Court Register kept by the District Court for the Capital City of Warsaw in Warsaw, XIII Economic Department of the National Court Register under the number KRS 0000278240, NIP 5252201663, with share capital in the amount of PLN 638,346.62 (paid in full). The person whose data is processed has the right, in particular, to view the data provided and to request that it be changed or deleted. Administrator’s contact email: mojedane@imssensory.com 
The detailed rules for the processing of personal data and the administrator's privacy policy are available on the website https://imssensory.com/polityka-prywatnosci/.